An Australian digital agency was seeking to expand internationally to support rapid growth and strengthen delivery capacity. Opening an overseas development office was identified as a strategic step to access skilled talent at lower operational costs and improve scalability.

The company needed to establish a fully functioning office from the ground up while ensuring cost efficiency, cultural alignment, and integration with the agency's quality standards and long-term goals.

I initiated and led the establishment of the new office. This included defining the operational model, overseeing recruitment, setting up infrastructure, and ensuring smooth integration with the Australian headquarters. I also implemented delivery processes and knowledge transfer practices to build a collaborative and efficient cross-location operation.

The new office provided access to highly skilled but more affordable talent, significantly reducing delivery costs while maintaining quality. It became a cornerstone of the agency's international expansion, helping to remove bottlenecks and enabling the company to scale for larger and more complex client projects.