Led the rebuild of a legacy monolithic system into a high-performance custom e-commerce platform for a retailer with 35M+ monthly users and $5B+ revenue. Scaled the team from 150 to 300+, managed 12 cross-functional teams, and delivered the transformation in 18 months. The new platform enabled faster delivery, lower costs, and a much-improved customer experience.
A leading European consumer electronics retailer, serving over 35 million monthly users online and $5B+ revenue, needed to modernise its e-commerce platform to meet growing customer expectations and support an ambitious omni-channel strategy.
The legacy proprietary platform was slow, unreliable, and difficult to customize, creating friction for millions of customers and holding back the company's digital transformation.
As IT Business Partner for the core customer journey across web and mobile, I led the technical and delivery side of the transformation. I scaled the team from 150 to 300+ people, managed 12 cross-functional teams, and drove the rebuild of the legacy platform into a high-performance custom solution — all within 18 months.
The new platform enabled a smoother customer experience, significantly increased online revenue, cut licensing costs, and reduced both time-to-market and development overhead.
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